E-commerce is becoming more important than ever as more and more customers are choosing to make their purchases online instead of at the physical store. The customer may be very excited about the product that they are receiving, but they may feel underwhelmed when they receive the product and the packaging is subpar. The packaging is the first impression to the customer though, and it should be just as impressive to the customer as the product, though in a different way. Consider showcasing your packaging on social media, and use your influencers to show off the packaging through an unboxing image or video in which they can show off how much attention to detail you put into something.
1. Make the Box Customized
The first way that you can give a positive first impression in packaging is b offering a customizable box for the product. Add your logo, patterns, colors and other icons to the box that will bring joy to the customer. You could even add a personalized message to each box that goes to your customer if you really want to go all out. This can help your business to become more successful in the long run too, as you will stand out from your competitors and other businesses.
2. Customize the Tape and Paper
It is not enough to just customize the product box though, as you should also customize the packaging materials. You should always use paper and tape to keep your products safe, but they can also be used to improve the visual first impression. Add your logo to the materials, and use bright colors that are sure to bring the attention to detail that your products deserve. Make sure that customers can associate your brand with these bright colors and details that are seen on literally every part of the packaging details. Not only will your products be safe from breaks so that your customers will be satisfied in that way, but your customers will notice the impressive detailing you ut into just their package.
3. Customize the Envelopes
If your business has smaller products such as stickers or stationery that need to be shipped to customers, you should customize the packing envelopes as well. Humans are hardwired to judge something based on the packaging, just as they judge the exterior of a retail store. This is why it is so important to pay attention to every single detail of your packaging, which is why you should consider customized packing envelopes as well. Consider patterns that go with the season, bright color palettes, and again, your logo on the exterior of the envelope for something truly unique. Doing this showcases to your customers that you really care about the entire experience for them, and not just the fact that they purchased a product from the company that you own.
There are many companies available that can help you in making customized packaging for any orders that customers place at your business. Make sure you work with a company that can provide you with high-quality materials and with packaging that is sure to impress. Many of the companies also include a comprehensive shop in which you can choose exactly what you are looking for or upload your own imagery.